Ad Server migrations are complex, time consuming and possess risks that can contribute to loss of revenue and most importantly data; it requires a huge amount of planning before, during and post the Migration, with the potential for completely revamped processes and training of resources.
Understandably, most organizations that Artom has worked with in this area, dread the idea of an Ad server migration purely due to these exact reasons plus the fear of risks that potentially crop up eventually and unexpectedly. These concerns forced Companies to stick with systems which are outdated, and do not satisfy some of the newer requirements / planned offerings; they eventually end up with either workarounds or unorganized workflows, resulting in increased time and costs, reduced process efficiencies, or a lower acceptance by customers. And at times, all of these.
Key steps Artom performs during Migration include:
Planning
Communication
Co-ordination
Adherence to TAT’s
Measurement and assessment of planned activities and accomplishments
Final re-evaluation of the activities completed.
Working with clients across major Organizations, facing various levels of complexity, the team at Artom helps seamlessly plan and work though the assessment and movement of assets, data, and processes from one ad server to another while ensuring business continuity and data integrity, we have an excellent understanding of the challenges and have created toll gated processes to minimize much of the impact related to an ad server migration.
Artom is well equipped with experience, resources, and expertise to streamline these activities based on previous learnings and are always looking for a newer approach.
Website: https://Artom.co.in
Email: connect@artom.co.in
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